Digital Marketing a term refers to the advertisement of a business or brand using digital modes like websites, social media, search engines, mobile apps, and Email. It uses various digital tactics to connect with users so that a brand name can be created. It covers a wide range of marketing strategies but we are going to cover the most important among all.

• SEO– It also defines as a Search Engine Optimization. It is the strategy to rank a website higher on the result pages of search engines which leads to an increase in organic leads. In short, it is the tactic to generate traffic form the search engines naturally. We can use this strategy for various platforms like website, blogs, and so on.

• Social Media Marketing – This technique is generally used to promote a business or brand on social media platforms to drive traffic, boost up brand awareness, and generate customers. Nowadays, a number of social media platform are available which include Facebook, LinkedIn, Twitter, Snapchat, Instagram, and so on.

• PPC – It is also known as Pay Per Click. It is a mode to drive traffic on your website by paying an amount of fee to publisher every time your ad is clicked by a user. The mostly used PPC is Google AdWords which allows the brand to advertise its product or service on the first result page. This service is also provided by some social media platforms like Facebook paid Ads, sponsored messages on LinkedIn, sponsored tweets on twitter, and many more.

• Affiliate Marketing – It is a method of earning money by promoting other’s business or product on your own website. After a successful sale, you will get a commission as per standard rates.

• Email Marketing – It is one of the best means to communicate with the audience or users of a brand. Generally, it is used to promote discounts on products or services, increase brand presence, promoting blogs, and many more. You can send different types of emails to the users in an Email marketing campaign like welcome Emails, blog subscription newsletter, promotional programs, follow up Emails, and so on.

• Native Advertising – It is a type of paid advertisement where it optimizes the feel, looks, and functions of the platform upon which it is going to appear. These kinds of ads are generally used in social media feeds and as a recommended content on a website. They look like a section of editorial flow of a website not like another advertisement which sticks with the layout of a website.